The Problem:

A fencing contractor needed to test a creative and copy combo to validate whether top-of-funnel (TOF) messaging could drive interest. Their main challenge was generating qualified website leads with a small test budget and minimal historical performance data.

Our Solution:

We launched a tightly targeted ABO (Ad Budget Optimization) campaign with creative hooks that emphasized urgency, curb appeal, and homeowner concerns. Our focus was on visuals + high-converting copy to drive clicks and lead completions. We also optimized landing pages for mobile experience and used strong call-to-actions (CTAs).

The Results:

• Amount Spent: $863.94
• Leads: 50
• Cost per Lead: $17.28

The Problem:

After initial testing, the client needed to scale lead acquisition while improving cost efficiency and growing reach. Their goal was doubling results without doubling the cost.

Our Solution:

We analyzed winning creatives from the previous test, scaled budget, and introduced fresh copy variants while maintaining the high-performing CTA structure. Optimization focused on ad engagement and page experience to reduce cost per action.

The Results:

• Amount Spent: $1,552.14
• Leads: 54
• Cost per Lead: $28.74

The Problem:

The client wanted to scale aggressively with the goal of generating over 100 leads while maintaining a low cost per lead and improving down-funnel conversions like checkout initiations and scheduled calls.

Our Solution:

We deployed a robust TOF campaign with refined targeting, new persuasive angles (DIY vs pro install, material lifetime value, fence aesthetics), and a funnel-optimized ad structure. We also implemented retargeting of warm audiences who clicked but didn’t convert.

The Results:

• Amount Spent: $2,190.47
• Leads: 131
• Cost per Lead: $16.72